Euromonitor Passport
The global market-research standard — consumer, industry, and country data in one place.
At a Glance
- Publisher
- Euromonitor International
- Coverage
Market sizes, forecasts, and analysis across hundreds of consumer and industrial categories in 210 countries, plus company and country profiles (verify current counts).
- Access
Institutional subscription; no meaningful free tier.
- Free alternative
- National statistics offices, OECD.Stat, World Bank data for primary figures.
- Regional
Genuinely global, with unusually deep emerging-market coverage.
Our Take
Passport is the reference database for global market research — if you need a defensible market size, a five-year forecast, or a cross-country consumer comparison, this is where analysts start. Its strength is breadth and consistency: the same methodology applied across categories and countries, which makes comparisons meaningful. The trade-offs are cost (enterprise-only) and the fact that many figures are Euromonitor estimates rather than measured data, so the methodology notes matter. Use it for market sizing and cross-country work; sanity-check headline numbers against primary sources before you publish.
Power Tips
- Read the methodology and data-type notes on any statistic — much of Passport is modelled estimate, not measured fact.
- Use the cross-country comparison tools for consistent benchmarking rather than stitching national sources together.
- Export the underlying data, not just the chart, so you can show your working.
Alternatives & Complements
Statista, Mintel, IBISWorld, GlobalData, Bloomberg Terminal
Figures last verified: June 15, 2026