Forrester
Gartner's main rival — research on technology, customer experience, and marketing.
At a Glance
- Publisher
- Forrester Research
- Coverage
Research reports, forecasts, and vendor evaluations (The Forrester Wave) across technology, CX, marketing, and digital business (verify current counts).
- Access
Paid subscription/advisory; some summaries free.
- Free alternative
- Vendor docs, peer-review sites, analyst blogs.
- Regional
Global, strongest in North America and Europe.
Our Take
Forrester is the other major technology and business analyst firm — its Wave reports are the counterpart to Gartner’s Magic Quadrant, and it’s often stronger on customer experience, marketing, and digital-business topics. The same caveats apply: paid-analyst model, influential frameworks that can be over-read, and forecasts to verify. Reading Forrester and Gartner side by side on the same market is a good way to triangulate. Use it for CX/marketing and tech research; treat evaluations as informed opinion, not fact.
Power Tips
- Compare the Forrester Wave with Gartner’s Magic Quadrant on the same market to triangulate.
- Lean on Forrester for customer-experience and marketing topics where it’s strong.
- Verify forecasts against a second analyst source before citing.
Alternatives & Complements
Gartner, IDC, CB Insights, Statista
Figures last verified: June 15, 2026