Mintel
Consumer insight and trends — where marketers go to understand what people buy and why.
At a Glance
- Publisher
- Mintel Group
- Coverage
Consumer market reports, trend analysis, and product-launch (GNPD) data across FMCG, retail, and services in major markets (verify current counts).
- Access
Institutional subscription.
- Free alternative
- Statista, government consumer surveys, trade-press reporting.
- Regional
Strong UK, US, and European consumer-market coverage.
Our Take
Mintel is the consumer-insight specialist — its reports pair market data with genuine trend analysis and consumer attitudes, and its Global New Products Database (GNPD) is a distinctive asset for tracking what’s actually launching on shelves. For marketing, product, and FMCG research it’s a strong, opinion-rich source. The trade-offs are cost, a consumer-goods focus that limits it outside FMCG/retail, and analysis that reflects Mintel’s house view. Use it for consumer trends and product-launch tracking; pair with hard market-size data from Euromonitor or IBISWorld.
Power Tips
- Mine the GNPD for real product-launch activity, not just market estimates.
- Read the consumer-attitude sections for the why behind the numbers.
- Pair Mintel’s trends with Euromonitor or IBISWorld for defensible market sizes.
Alternatives & Complements
Euromonitor Passport, Statista, GlobalData, IBISWorld
Figures last verified: June 15, 2026